What's Cool?

Did you ever wonder what's cool now, who decides it, and what is coming up next? Well, there is a marketing research group out of NY that constantly interviews people to see what they are currently doing and what they want to be doing (and owning). The current edition of the report costs $18,000, but you can download last year's report for free.

http://www.zandlgroup.com/pdf/YA-SampleHotSheet.pdf